Websites develop with the personality of the business owner. So, how can you take your personal interests and use them to intensify the effect of marketing? This includes both the marketing of the site and the products or services you are making available.
If your personality has a bent toward humor perhaps your website may include humorous bits of trivia that deal with your industry. You might solicit humorous stories from customers (these strategies could also work to improve list building endeavors).
If your personality is one that enjoys art you might consider a site that has a bent toward the artistic. Perhaps the listing of personally selected art shows or concerts may provide the personal touch you are looking for.
If you are a car enthusiast you might find a tasteful way to incorporate design based on your automobile of choice with personal links to a forum dedicated to serving fans of a variety of car buffs. This approach, as with most, maybe best linked to products you are selling that have something in common with the automobile you feature or cars in general.
Hopefully, you get the idea that personality doesn’t have to be put on the back burner in every case when it comes to Internet marketing.
For instance, many sites are incorporating an interest in social issues as a site design feature. Some sites may do this by promoting affiliate products that share a portion of the proceeds with a charity of choice. They may also highlight a social issues site that focuses on the issue closest to the personal interests of the site owner.
This doesn’t have to be (and shouldn’t be) obtrusive, but it can help your customers understand a bit more about your personality and passion to help others in need.
Imagine a business that took on the idea of assisting in feeding the hungry. They choose a well-respected charity and set aside a portion of their sale proceeds to help feed the hungry.
The website benefits because they may have individuals with similar interests who will make a purchase simply because they identify with the motivation and view this as a way to help. Others will buy because they love your product, and the charity you are interested in receives publicity to help others take notice of what they are doing and how site visitors can help.
You can’t rely on social marketing to be the only way you improve site-visitation so make sure you work on other means of getting the word out about your business, but infusing your personal interests can be a positive way to connect in an emotional way with some site visitors.
The key part of this idea is that because most individuals form an emotional connection with a product this approach could be the means of developing that connection for a segment of site visitors.
The growth of your website can happen in numerous ways, but the idea of personality marketing may not be something you have considered before, but should.
Remember I used the word tasteful. What that means is not overpowering the visitor with your personal interest while negating the marketing effect of the product you are trying to sell. If you’ve made your business site into a fan site of something you really love you might have gone too far. On the other hand, if you enjoy something that much consider creating a secondary site and then include links to that site from your primary business site.